Helping Brands Show Up, Stand Out & Scale with Strategic Creative.

About Me

I'm Ashia Zahran Ghani, a freelance marketer and creative strategist based in Barcelona, with a background in leading brand, content, and event campaigns for global enterprises and emerging startups alike.

With a career spanning roles in digital marketing, brand strategy, communications, and event management, I bring a unique blend of strategic thinking, creative direction, and hands-on execution to every project.

Previously, I worked at SAP, where I led content and design for C-level thought leadership initiatives, including the Envision Beyond programme. I co-authored articles for its journal and managed an interactive virtual event series for CEOs, academics, and global tech leaders.

I’ve also had the opportunity to lead major brand activations during the World Economic Forum in Davos, including the Art of Business exhibition and the Value AI Institute’s official launch as Creative Director, shaping design, messaging, and positioning.

As Marketing Manager at Savant Events, I handled full-spectrum marketing for boutique eCommerce conferences, from brand development and media partnerships to email marketing, social media, and strategy.

Today, I offer freelance creative services for founders, content creators, and businesses ready to grow their brand with purpose. Whether it’s graphic design, copywriting, web design, video editing or Meta ads creative, I help you connect your story to your strategy.

Creative Director, Value AI Institute

As Creative Director of the Value AI Institute, I led the brand’s visual identity and creative direction during its official launch at the World Economic Forum Annual Meeting 2025 in Davos. From concept to execution, I oversaw every aspect of the brand rollout, ensuring the Institute made a bold, cohesive, and credible entrance on the world stage.

Working closely with senior leadership and partners, I developed the visual language, crafted key messaging, and designed all creative assets for the launch, including brand collateral, digital media, and event materials.

My goal was to position the Institute as a forward-thinking authority on responsible, business-ready AI, and ensure the brand spoke clearly to a high-level audience of decision-makers, technologists, and policymakers.

This role combined brand strategy, graphic design, and high-impact storytelling, and reflects my ability to bridge creative vision with strategic execution in complex, high-stakes environments.

“It was about more than just design, it was about shaping perception, building trust, and setting a tone for how AI should serve business and society.”

— Ashia Zahran Ghani, Value AI Institute official launch during the World Economic Forum 2025

Ready to bring your brand to life?

Whether you're building a business, growing your personal brand, or launching your next big idea, I’m here to help you show up, stand out, and connect with your audience. Fill out the form below and let’s create something brilliant together.